AOL Access Newfront

CLIENT: Verizon + AOL ╳ VENUE: South Street Seaport, NYC ╳ ATTENDEES: 3,600+

For their Access Newfront, AOL took the party to the streets with a large-scale, multi-brand “choose your own adventure” block party, spanning four New York City blocks. Huffington Post, TechCrunch, Autoblog, Moviefone, NBA and NFL gave 3600+ guests hands-on immersive brand experiences across 13 activations. From racing drones to DJ lessons, VR to a spa retreat, there was plenty of AOL-love to go around. Musical performances by Years and Years, Snoop Dogg, Wiz Khalifa and Demi Lovato capped off the night.

This event was produced by First. Photography by Chris Pearce + AOL. Creative production, design and styling by Stephanie Dally.

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