A five-week-long tour showcasing hundreds of baby products in a storybook style pop-up created buzz, awareness and usage of Amazon’s Baby Registry platform. Guests explored 15 themed vignettes and discovered hundreds of baby products with QR codes they could scan to build out their Amazon Baby Registry. Guests in five U.S. cities enjoyed giveaways, photo moments, a custom onesie station, a Bubly-sponsored mocktail bar, and hands-on product demos. Actress and influencer Lauren Conrad appeared at the first stop to launch the tour via her blog and social channels.