Haus Holiday Pop-up

CLIENT: HAUS Laboratories ╳ VENUE: The Grove, LA ╳ ATTENDEES: Media + excited fans!

A holiday pop-up allowed consumers and media to get hands-on with Lady Gaga’s Haus Laboratories makeup products. The retail space was decked out with glitz and glam, bringing the exclusive featured holiday collection to life. Haus make-up artists guided guests through the product line, and demonstrated holiday makeup looks. Even Lady Gaga herself thrilled fans with an appearance!

This event was produced by Allied Experiential. Creative Direction by Stephanie Dally.

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