To kick-off the New Year and inspire people to achieve their wellness goals, Amazon Treasure Truck hosted New Year, New You, a two-day health and fitness pop-up in Los Angeles and New York. The sponsor brands, Under Armour, Samsung, Ninja and Garden of Life each had tailored footprints and offerings throughout the weekend. The main stage was programmed with fitness classes by local studios and expert-led wellness sessions. A hydration station with a custom water bottle giveaway, inspirational digital totems and a framed photo opportunity rounded out the event.