NYX Cosmetics celebrated Halloween 2021 with a “Twisted World of Oz” pop-up inspired by makeup artistry in Santa Monica, LA. Influencers and consumers were delighted by how 3rd Street Promenade was transformed into an Oz inspired whimsical world. The pages of the original book, The Wonderful Wizard of Oz were brought to life, with a new spin — unexpected illusions, photo ops, and masterful makeup from the wizard herself – Mimi Choi of NYX. Guests experienced a never before seen version of the road to Oz, complete with characters & performers that made them look twice. There’s no place like NYX.