The Skin Wellness summit was a three-day, nine-hour virtual event on the topic of skin health and wellness, featuring Neutrogena and Aveeno. The interactive program aired on Amazon Live where celebrities, influencers, and skincare professionals shared their tips and regimens for healthy skin. The entertaining and educational series was hosted by Catt Sadler and Zuri Hall live in-studio with guests. There were also a variety of pre-taped segments from celebs at home peppered in. The main set had 4 distinct vignettes, that could be framed on camera individually or holistically, and organic moments woven in for branding and product display. Decor packages were sent to talent’s homes for the pre-taped segments to keep a consistent branding through-line. From the on-screen graphics to the landing page and social media campaign, the digital graphics continued the cohesive look. Viewers interacted during the program through social media and entered to win sweepstakes prizes announced live on-the-air.