NYX Twisted World of Oz
NYX Twisted World of Oz CLIENT: NYX Cosmetics ╳ VENUE: 3rd Street Promenade, LA ╳ ATTENDEES: 3,600+ NYX Cosmetics celebrated Halloween 2021 with a “Twisted World of Oz” pop-up inspired by makeup artistry in Santa Monica, LA. Influencers and consumers were delighted by how 3rd Street Promenade was transformed into an Oz inspired whimsical world. […]
Haus Holiday Pop-up
Haus Holiday Pop-up CLIENT: HAUS Laboratories ╳ VENUE: The Grove, LA ╳ ATTENDEES: Media + excited fans! A holiday pop-up allowed consumers and media to get hands-on with Lady Gaga’s Haus Laboratories makeup products. The retail space was decked out with glitz and glam, bringing the exclusive featured holiday collection to life. Haus make-up artists […]
Fumble Frenzy at Superbowl
Fumble frenzy CLIENT: P&G ╳ VENUE: NFL Experience, Miami ╳ ATTENDEES: 4,000 Players + 40K Samples Distributed An exciting, multi-brand activation for Procter & Gamble at the NFL Experience during Super Bowl week generated awareness, inspired consumer engagement, and was a hub for product distribution. “Fumble Frenzy,” a larger than life six-person game rewarded players […]
New Year New You
New Year New You CLIENT: Amazon Treasure Truck ╳ CITIES: LA + NYC ╳ ATTENDEES: 4,200 To kick-off the New Year and inspire people to achieve their wellness goals, Amazon Treasure Truck hosted New Year, New You, a two-day health and fitness pop-up in Los Angeles and New York. The sponsor brands, Under Armour, Samsung, […]
First Steps Tour
First Steps Tour CLIENT: Amazon Baby Registry ╳ CITIES: Seattle, Los Angeles, Houston, Atlanta, NYC ╳ ATTENDEES: 12,000 A five-week-long tour showcasing hundreds of baby products in a storybook style pop-up created buzz, awareness and usage of Amazon’s Baby Registry platform. Guests explored 15 themed vignettes and discovered hundreds of baby products with QR codes […]
Skin Wellness Summit
Skin Wellness Summit CLIENT: Johnson & Johnson ╳ VENUE: Goya Studios, LA ╳ REACH: 452,745,787 total impressions The Skin Wellness summit was a three-day, nine-hour virtual event on the topic of skin health and wellness, featuring Neutrogena and Aveeno. The interactive program aired on Amazon Live where celebrities, influencers, and skincare professionals shared their tips […]